Study Daily - Go Viral: Making and Spreading Original Content Online

Recorded Webinar Now Available On Demand!

As more content creators produce advertising and original video programming for the Web, knowing what works and what doesn’t will help push your content in front of the maximum number of viewers. During this Webinar you’ll hear from a range of experts, including filmmakers and marketers, who are successfully creating and distributing new forms of content online.

You’ll learn:

• how to adapt filmmaking techniques and budgets to the Web
• how to pitch original programming
• how to bid on viral campaigns
• how to optimize videos to appear at the top of search engines
• why a great idea, pitched and produced well, still trumps all

Jesse Warren (left) and Mark Gantt (right) are the director and star—as well as co-writers and co-executive producers—of the upcoming original Web series, The Bannen Way (January 2010). The series was shot exclusively with the RED ONE as a feature film but was designed to be cut into 14 distinct episodes for Crackle.com, Sony’s next-gen video entertainment network. Gantt and Warren will discuss what made this project unique, from the scope of the production to its cast, and how they landed their deal with producer Sony Pictures Television based on a single trailer.