The Future of TV?: The Story Behind Crackle’s “The Bannen Way”
April 1, 2010
By Melissa Jun Rowley
Since The Bannen Way leapt into our monthly webisodes chart and was nominated for several Streamy Awards, we decided it would be a good idea to find out what the fuss is about.
We caught up with The Bannen Way’s executive producer and star Mark Gantt — who co-created the project with director Jesse Warren — to discuss the drama, the deal, and the next steps for Bannen.
Since its January 6 premiere, the action web series The Bannen Way has raked in more than 13 million streams, making it the fastest growing property on Sony’s Crackle () digital video network. Loaded with crime, gadgets, sexy cars, salacious scenarios and high production costs, the 16-episode series is intended as a vehicle for Crackle to reach a demographic of men 18-34 years old.