Several other actors also have signed on for 'Suite 7,' which is sponsored by the Better Sleep Council and will be distributed online by Lifetime via MyLifetime.com, Hulu and others.

NEW YORK -- Milo Ventimiglia (Heroes), Craig Bierko (Damages), Shannen Doherty (Charmed), Illeana Douglas (Entourage), Brian Austin Green (Desperate Housewives), Eddie McClintock (Warehouse 13) and Jaime Murray (Dexter) are among the Hollywood names that will star in Suite 7, a seven-episode branded web series to debut Dec. 17.

The show, to be distributed online by Lifetime via MyLifetime.com, Hulu and others, is sponsored by the Better Sleep Council, the consumer education arm of the International Sleep Products Assn., to heighten awareness of the important role proper sleep plays in health and well-being.

Suite 7 is the latest sign that entertainment industry talent is increasingly taking to branded entertainment. The show was developed in collaboration with marketing/PR agency CJP Communications, whose branded entertainment arm CJP Digital Media is producing.

Each week, the web series will see a new couple -- newlyweds, divorcing couples, best friends, business partners, co-workers or even total strangers -- check into Suite 7 and unpack personal baggage.

The series' seven writers include Bierko and Douglas, and its five directors include Doherty and Ventimiglia.

Also involved in writing or directing roles are Susan Miller (The L Word, Anyone But Me), Mark Gantt (The Bannen Way), Tony Janning & Sandeep Parikh (The Legend of Neil), Wilson Cleveland (The Temp Life) and Michael Kang (Easy to Assemble).